“I am a minimalist. The less time I spend thinking about myself, the more I can give to creativity”
Driven by purpose and provenance, The Anita Dongre Foundation is a catalyst for change, committed to sustainability, animal welfare and women empowerment.
URBANITY
Anita Dongre
What is your personal style?
I’m a minimalist at heart. My wardrobe is largely natural fibres and monochrome pieces. I dress for comfort. The less time I spend thinking about myself, the more I can give to creativity and making things.
What is the most special item in your wardrobe?
A shawl gifted to me by a dear friend. It is exquisitely embroidered and deeply personal.
Who are your fashion heroes?
Stella McCartney, for her long-standing commitment to sustainability.
What are your most favourite holiday destinations?
I’m a wellness spa junkie. Anywhere with a great wellness spa feels like home.
Anita at Vivamayr clinic, Austria
What do you like to collect?
I’m not much of a collector.
What is the most significant gift you have given someone?
The gift of time.
What was the last thing you bought for yourself?
A fitness tracker. I quickly realised isn’t my cup of tea.
Do you remember a time when you were happiest?
My childhood summers. There were no responsibilities. As a new grandmother, I am excited to be seeing the world through a child’s eyes again. A time of innocence, unfettered creativity, and life before digital clutter.
With her sisters
What is your greatest achievement?
It is yet to come.
What does sustainability mean to you?
A cohesive approach to creation that considers humanitarian, economic, and environmental factors together. It isn’t about climate or wildlife in isolation. Sustainability is a design system, one that nature already offers us a blueprint for.
The lake at Vivamayr
Are you a minimalist or maximalist?
Minimalist.
What is on your Spotify list?
Currently, my Rewild soundtrack is on loop.
What are you reading at the moment?
Avula Parthasarathy’s Vedanta Treatise.
Avula Parthasarathy’s Vedanta Treatise
What do you dream of at night?
Nothing.
What are the phrases you use most?
“Fab.” And a few words not safe for work.
What are your favourite foods?
Chaat. Chaat. And more chaat.
Where do your best ideas come from?
Anywhere, really. I just need to be receptive. A relaxed pace helps ideas surface. I value slowness, mental space, and not being rushed.
Vitamin infusion at Rakxa spa, Thailand
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